To bring a talking bear with a limited attention span to life in this entirely computer generated commercial, we had to use many of the weapons from our arsenal.
Not often do you get to work on a spot which is not only a brilliant idea but also a great challenge, something you enjoy every minute working on and a commercial you are proud to show again and again. “Tulip Bear “and it’s sequel “Tulip Croc”, was exactly that type of project.
Director Stevan Treshows idea was as simple; The commercial should be a typical vox-pop interview where someone casually endorses the product with the odd exception that this “someone” had to be a meat-loving animal.
Stevan Treshow wanted the entire spot to be completed digitally. Obviously the bear is CG but Stevan also insisted on a fully computer generated background as well as motion captured animation for both camera and microphone – and if that’s not enough Stevan even insisted that the voice being recorded during the motion capture session was the voice being used in the final spot. This meticulous focus on detail is very symptomatic for this entire production, it’s the reason why this was such a pleasure working on and it’s also the reason why we’re so proud of the result.
Our motion capture setup and facecam was used to capture actor, camera and microphone. A complex rig was created to drive the animation and Shave and a Haircut was used for the fur. Vue was used for the background and everything was rendered out using our Renderman pipeline.
Tulip Bear was award the danish “True Award” for best visual effects in a commercial 2009.