For this ad we went on a wild tunnel ride with Erste Liebe and Kinder Maxi King.
The agency Heimat wanted to show all the different layers of taste in a Maxi King and came to us with a very detailed animatic. This was then translated into a sequence everyone could eventually sign off on. After the live action shoot our creative team led by director Martin Gårdeler and supervisor Phillip Prahl got to work on the various VFX elements, involving liquids, hands made of nuts, ladies made of caramel and big chunks of chocolate.
In total the film took more than 3 months, long days and many meetings and conference calls to complete. We think however that all the hard work shows.