This is the 1st in a line of 3 commercials for the Swedish bread company Pågen. All commercials will be aired in the four Nordic countries. The spots are directed by our good friend Jonas Arnby and produced by our wonderful client, Danish agency: Kunde & Co.
Our work consisted of creating a 3d factory including wooden robot arms, “old school” machines, flour bags, barrels and miscellaneous 3d props that had to blend seamlessly with the live-action shoot of actors in front of green screens. The shoot took place in Latvia, editing in Copenhagen and all post at Ghost.
If you want to see a little behind the scenes, it will follow right after the commercial itself. Hit play below!