As a direct follow up to the successful Tulip Bear spot we jumped directly into production on this equally long one shot commercial. This time featuring a very anxious and nervous crocodile being interviewed.
Making a 40 second spot consisting only of one shot is always a challenge, and even though we did not have to worry about fur this time around, we still had other hurdles to overcome. One of them was to come up with a way of making the jaw and mouth of the crocodile actually work convincing as it delivered all of its dialogue. Since a crocodile has no lips we only had the jaw movements to work with, and though a simple up and down movement of the jaw would work fine for something like the Muppet Show, it did not hold up in a “close to realism” spot like this. So in order to give us the nuances needed we had to alter the anatomy of the crocodile and break up the jaw into smaller parts that could move in slightly more complex ways.
Though a trip to Africa for a shoot would have been awesome, director Stevan Treshow still insisted to keep everything digital. So once again a lot of time went into creating the environment. And to a convincing environment you also have to add life, so if you look closely you will both find insects, other crocodiles and even giraffes in the background.