Preceding many of today’s well know Cloud Drive solutions, Keep It came up with the idea of making an online backup system for all your personal data including digital photos and documents.

The agency then turned to us to make a 30 second spot promoting this product. The spot features a joyful family capturing their precious moments and then instantly transferring their images to their computer where they get backed up by Keep It.

The agency wanted a simple and easily readable style for this full CG spot and turning the characters heads into digital cameras was a nice little detail.

It is always fun to get to do snappy cartoon animation and this project was no exception.

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